Grocery Tours and 7 Other Profitable Promotions

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By Phil Kaplan and Kelli Calabrese Three years ago I attended the Personal Trainers Business Forum in Ft Lauderdale and one of the hundreds of idea’s Phil Kaplan shared was the benefits of the Grocery Shopping tour. I had heard of it before, but not quite the way Phil explained. It sounded like fun and a good way to reach consumers with information they truly needed. I went home, took action, and immediately found this promotion to have incredible power, both from a positioning standpoint and from a revenue building standpoint. Plus, I had a blast leading the tours and helped dozens of people who desperately needed it. Together with Phil, we decided trainers needed to know how to prosper with some proven promotions so we teamed up to share the "secrets" behind supermarket tours and a host of other promotions we had both used for consistent success. In case you're not familiar with the supermarket tour promotion, it's a very simple way any fitness professional can market their business. Simple...but oh-so powerful.

Basically, it involves teaching people how to shop for nutritionally sound and supportive foods. It gives you an opportunity to share your knowledge in a low-key, friendly and fun environment. People love it. They get educated about what to eat and how often to eat it. As we all know, that's more than half the battle of the bulge.

The supermarket management loves it too, because you teach people the importance of eating fresh, healthy foods - which, of course, also happen to be the most expensive foods they sell. It creates a "buzz" in the supermarket and that's always good for business.

And the people on the supermarket tour get to know, like and trust you, which can lead to them becoming a client or sending you referrals. You can also offer the supermarket tour to ready made groups like the PTA and the Rotary Club. The group provides the "tourists", and you provide the tour. Those "tourists" represent your prospective clients!

After you deliver great information, a certain percentage of those people will convert to clients with little or no additional effort on your part.

Doing supermarket tours can be extremely productive for your fitness business. With the formula we give you, they're easy to set-up and fill-up, and like I said, the supermarket management and the folks to who you give the tour all love them.

Ah and I forgot to mention, while Phil and I were in the recording studio, we decided we would share a priceless bonus audio program with you for FREE. We choose 7 additional promotions that have been among the most successful for us over the past combined 40 + years as fitness leaders.

The 7 Promotions on the FREE audio program are:

1. The Research Study
2. The Contest
3. Corporate Fitness Integration
4. Using fitness assessments for promotion and profit
5. Emerging as a fitness expert through seminars
6. Field Trips
7. Boot Camps

As always you have nothing to lose with any of our programs as they come with a 100% money back guarantee. For $89.95 you receive the "Supermarket Tour" audio download along with the "7 Profitable Promotions" audio and an electronic booklet explaining the details on how to successfully conduct each program.

As an additional bonus, you will receive an article (in PDF) I recently wrote for Personal Fitness Professional Magazine on "Marketing in the Grocery Store".

The Grocery Tour is a very subtle, but very powerful fitness marketing promotion. Combined with the additional 7 promotions, this program can put you in a new and thriving fitness career. Act now to position yourself as the first trainer in your area to conduct grocery tours and be a fitness leader.

Make your investment back with your very first tour!

BUY NOW!

Read how trainers increased his business with Grocery Shopping Tours.

"The biggest boost to my personal training business this past year has been the addition of group seminars, workshops and especially Grocery Tours. The tours are done in conjunction with a a local grocery store and are usually sold out. The value to our existing clients has been immeasurable and the ability it has given us to reach a whole other market has been fantastic. The credit for our success in this area must go to Kelli Calabrese and Phil Kaplan. Their guidance, organization and expertise has made the process of designing, marketing and completing the tour easy and fun. We have also been using the instructional audio CD for even more ideas. While it may seem obvious what to cover in a grocery tour, Kelli & Phil actually make the process much more organized and efficient. Their ability to teach you how to take grocery tour attendees to the next level where they become regular clients is extremely valuable and is a must for any trainer looking for unique ways to market their business."

- Ernie Schramayr, All Canadian Fitness

"I hosted my second grocery shopping tour a week ago and I had 11 people at the supermarket. Each paid $20 dollars and gave raving reviews about the program. My partner and I did everything you said and, yes, it worked! So it's already paid for itself and we've got about 6 people signed up for the next one already...before we've even decided on a date!

The owner of the supermarket also told us he'd let us put our flyers in the bags on any Saturday (highest traffic) for the next one that we have in January... we'll have a serious waiting list once this happens!

We also had a person sign up for a session and possibly for ongoing training.

Thank you for the fantastic program!"

- Kevin Gianni

Just thought I would let you know that I sold out another Grocery Tour last night and that we signed up 3 new clients for training as well. I prepped for it by listening to your audio CD once again. Great stuff, thanks.

-Ernie Schramayr